Basic workflow of the production process
It may seem intimidating and very complicated, but we promise it isn't. The most crucial part here is pre-production phase (step 1-6). We care about thorough preparation which leeds us to proper execution.
Step 1
Brief
You pass a general idea of your needs along to us. It can be a detailed document or succinct information - the choice is yours.
Step 2
Discovery call
The most important part of the entire process.
This is the moment when we can get to know each other better and we are going to ask you a bunch of questions. But we are not going to give you any finished solutions - it's not the time for that yet.
- Why do you need a video?
- Who is your target audience?
- What is the video going to highlight? (a product, a person, a feature, a value, sth else)?
- What does the product bring to your clients?
- What problem does the product solve for the end customer?
- What goals do you want to accomplish by this video? (sales, reach, brand awerness)?
- What is a viewer's desirable reaction after watching the video? (emotional feeling, purchase)?
- What is the biggest challenge for you right now?
- Do you have any video benchmarks?
- When do you need the video?
- What is your budget?
We need all this information to be able to recommend you a tailored solution for you or... suggest cooperation with other company. We do not sell our service if we feel that you need something different for you business or your project exceeds our capabilities.
Step 3
Treatment
We provide to you a short presentation with video idea(s), little mood board, benchmarks as well as preliminary estimate and timing.
Step 4
Contract & Deposit
In some cases is good to sign the papers for our common sake but it is not necessary.
We would like you to propose our payment scheme:
- 50% deposit before starting to create the detaled project.
- 25% two weeks after production happend.
- 25% before final deliverables.
Step 5
Pre-Production
We ensure everything needed to fulfil the project
Creative
- Developing the concept (more detailed mood board, tones, storyboard, shotlist, call sheet).
- Shaping the story.
- Selecting a music.
Logistics
- Saving the dates.
- Arrangements (transportation, accomodation, equipment, etc.).
- Hiring talents, models, essential specialists (second operator, gaffer, soundman, etc.).
- Scouting.
Step 6
PPM
A pre-production meeting with you and other most important players within the production process. We go over the schedule, concept, call sheet and we make last approval of the entire idea and production.
Step 7
Production
Magic hapens here. We are materialising the whole concept.
Step 8
Post-Production
The story gets its final shape. How does it look like?
A-roll (story/utterance) --> Music --> B-roll --> Graphics --> VFX --> SFX --> Colours corrections and grading --> Transcription
We provide you with 2 iterations of revision.
Step 9
Final delivery of all assets
After final approval we supply you with all required assets.
